Travelers to a new city may be interested in looking at reviews of hotels they are considering, since they may not know the best place to stay. A typical search engine on the Internet allows people to browse hotel reviews on multiple websites to research different hotels. This can be time consuming and tedious to search hotel reviews on various websites. This is where TrustYou.com comes in.
What TrustYou Is
TrustYou is a site that compiles hotel reviews from multiple websites, blogs, and forums and puts it all on one page. TrustYou gathers reviews from other sites such as Expedia, Trip Advisor, Booking.com, and IgoUgo.com and accumulates the reviews for each hotel. This gives users a one-stop website to research hotels.
Another benefit that TrustYou does is it returns search results based on relevant terms used in the search. For example, if a visitor puts in the search term "cheap hotels in Denver" or "hotels near lake in Chicago," the search engine will find hotels that are relevant to that search. The site does this by using what they call Semantic Technology.
Semantic Technology essentially goes beyond simple keyword searches into a complicated algorithm that helps the search engine understand what the user is looking for. The technology looks for specific patterns in text within web pages, which makes it a more advanced search engine than standard search engines, like Google or Yahoo.
What TrustYou Is Not
You cannot book hotel rooms from the TrustYou website itself. The site only produces reviews based on a aggregate algorithm from other websites. Visitors need to go to the hotel website itself or any off the partners on TrustYou's website to book a room.
It is not a search engine in the traditional sense. It does not crawl for keywords in the same way Google does. It looks for patterns. Therefore, users will get different results than when using a traditional search engine.
It does not do cost comparison in the sense that it looks at prices and sorts the hotels by price. The website crawls comments that include the specific text. For instance, a hotel that includes comments with the word "cheap" will show up on a search that includes that word.
TrustYou is not influenced by or an affiliate with any of the hotels. They are only an intelligence gathering web search engine that produces results based on the search technology. Both positive and negative reviews are included in the search results.
Key Features of TrustYou
- Relevant search phrases specific to the user
- Multiple hotel reviews on one page instead of going to different websites
- Positive comments are marked in a green color font and negative comments are in red
- Plans to expand into other markets such as restaurants, nightlife, shopping, cars, etc
Resources: More information on Semantic Technology at TrustYou.
Julie McElroy - Freelance travel writer with published articles about places all over the world, including Italy, Colorado, Japan, Germany, and Spain.
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