WordPress.org is a leading blog publishing application that utilizes plugins, or programming scripts. Web developers around the world have created thousands of WordPress plugins that allow users to easily and quickly customize a blog’s appearance or enhance its functionality - without extensive coding knowledge.
WordPress Plugins Can Boost a Company’s Marketing Efforts
Companies active the social media sphere often leverage blogging to increase brand awareness, promote thought leadership and generate sales leads. There are many WordPress plugins for businesses that are designed to support these efforts.
A blog can also be used to help a company increase its newsletter subscribers. WordPress plugins offer opportunities to cross promote both marketing tools, further extending the business's reach and online presence.
WordPress Newsletter Plugins Can Increase Readership
According to e-mail marketing best practices, recipients must sign up or “opt in” to receive marketing promotions via e-mail, such as a newsletter. Businesses that distribute unsolicited e-mail blasts may have their domains flagged as spam. This practice can also annoy or aggravate potential customers.
The following newsletter plugins offer various opportunities for blog visitors to “opt in” for newsletter subscriptions:
- Newsletter: This plugin enables bloggers to collect newsletter subscribers with a single or double opt-in subscription. Double opt-in means the user must confirm the subscription process using e-mailed instructions. Additionally, this plugin allows users to compose a newsletter with the blog's content and themes.
- Newsletter Subscription Opt in Module: Create a sidebar widget with customizable fields that enable bloggers to collect specific information from subscribers, such as geographic locations or product preferences. This data can be used to generate business leads or gauge the effectiveness of a newsletter campaign.
- Constant Contact for WordPress: This plugin requires an account with Constant Contact, a popular e-newsletter service. It links newsletter sign-ups from the blog directly to a Constant Contact e-mail database. A sign-up widget can be placed in any part of the blog template.
- Vertical Response Newsletter Widget: Companies that utilize the Vertical Response e-newsletter service can use this plugin to generate a basic sign-up widget that's connected to the account.
- MeeNews Newsletter Plugin: In addition to collecting subscribers, this plugin enables bloggers to generate e-newsletters with a customized appearance.
These WordPress plugins for newsletter subscriptions allow companies to use their blogs to grow readership and e-mail databases. Each plugin is free and can be downloaded from the Official WordPress Plugins Repository.
To learn more about popular WordPress plugins, visit:
- Top WordPress Plugins for Contact Pages
- Top WordPress Plugins for Footers
Andrea Aker - PR & Marketing Professional in Arizona Andrea Aker founded Aker Ink Public Relations in 2007, armed with an diverse background in PR ...
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