From small businesses to larger corporations, YouTube has become a must-have marketing tool for companies to communicate via videos. With easy to use functionality combined with free access the video library is a frequented destination on the web.
Corporations can take advantage of the YouTube video venue by developing a full collection of videos via a corporate marketing channel. With the right categorization, selective keywords and inspired video production, a corporate video channel can help to improve branding and communications along with search engine optimization goals.
Establishing a Corporate Video Marketing Channel on YouTube
Anyone with a YouTube account can set up a video channel for a collection of company videos. However, it is best to have someone from the marketing department establish a corporate YouTube channel to ensure that it set up with a proper branding and marketing strategy.
Some of the ways companies can customize a YouTube video marketing channel include:
- Uploading a corporate logo as part of the video marketing channel template
- Changing channel color scheme with custom colors to match corporate logos
- Adding links to the corporate website and contacts
- Setting up relevant keywords for the company’s products and services
- Arranging videos to ensure that featured videos are prominent
Corporate Branding and Communications with YouTube Videos
A video message can be used to interject personality into a corporate brand and creatively communicate benefits of company products and services. An engaging video can more thoroughly introduce a consumer to a company brand than static web content.
Videos can be produced as polished corporate pieces or more informal web communications. Businesses can update a video marketing channel on YouTube with a variety of video options, including:
- Customer testimonial videos
- Product or services highlight videos
- Company or tradeshow event videos
- Corporate executive message video
- Photo montage videos with music
- How-to instructional videos
- Product tutorial videos
- Website feature video demos
- Corporate branding and online advertising videos
- Corporate viral marketing videos
Using social media tools such as business Facebook groups, LinkedIn company groups and YouTube video marketing channels are good tactics to improve corporate branding and communications strategies. For optimal results, interlink corporate YouTube video marketing channels with other social media networks and embed videos in blogs, websites and social networks whenever possible.
Improving SEO with Keyword Optimized YouTube Videos
Each video that is uploaded to a corporate video marketing channel on YouTube is an opportunity to optimize keywords for search engines. Good SEO techniques will ensure that videos can be easily found on YouTube as well as search engine results. Google, for example, provides a summary of relevant videos in keyword search results.
This low cost marketing tool helps to drive traffic to companies through video search results as well as organic web search results. To improve video SEO capabilities, make sure videos are keyword optimized in the video title, description and all available keyword tags. With proper search engine optimization, corporate video channels will be more easily found, generate more views and ultimately improve the company’s online branding potential.
Source: YouTube
Diane Seltzer - Diane is a branding, pr and social media marketer with experience ranging from advertising to corporate marketing and consulting.
