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Photograph of Gopinathan, Gopinathan T.

T. Gopinathan -

Business should benefit the community as well as the businessperson.

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Customer Relationship Management (CRM)

Customer relations can be said to involve systems and practices that help in:

  • Acquiring new customers and
  • Retaining existing customers

Customer relations is one of the two major elements of marketing, the other being distribution channels.

Latest articles in Customer Relationship Management (CRM)