Cross-Cultural Training

By Tracy Bowens

Lesson 3: Introduction to Basic Cultural Differences

Answers to Lesson 3 Exercises

1) Low-context(Individualistic) vs High-context (Collective) Values

Low-Context (Individualistic)

  • Time Dominates
  • Doing
  • Mastery over Nature
  • Change
  • Competition
  • Self-Help
  • Personal Control over the Environment
  • Informality
  • Practicality/Efficiency
  • Human Equality
  • Youth
  • Directness/Openess/Honesty
  • Individualism/Privacy

    High-Context (Collective)

  • Birthright/Inheritance
  • Being
  • Fate
  • Cooperation
  • Elders
  • Spiritualism/Detachment
  • Formalty
  • Harmony with Nature
  • Focus on Relationships
  • Idealism/Theory
  • Indirectness/Ritual/Face
  • Hierachy/Rank/Status
  • Group Welfare

    2)Where do you think these cultures fall on the contextual chart?

    Japanese, British, German, Spanish, Latin American, Italian, French, North American (U.S.), Scandinavian, Arabian

    You may find the answer in "International Marketing" p. 117 (in my edition)

    3.Where do you think the following countries fall on Hofstede’s Uncertainty Avoidance vs. Power Distance Chart?

    Germany, Brazil, Great Britain, Hong Kong, USA, Arab countries, Netherlands, France, Mexico, West Africa, Japan, Indonesia

    You may find the answer in "Global Marketing Management" p. 99 (in my edition)

    4.Where do you think the following countries fall on Hofstede’s Masculinity vs. Individualsim Chart?

    Germany, Brazil, Great Britain, Hong Kong, USA, Arab countries, Netherlands, France, Mexico, West Africa, Japan, Indonesia

    You may find the answer in "Global Marketing Management" p. 100 (in my edition)

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  • Lessons

    Lesson 1: What is Culture?
    Lesson 2: What is your culture?
    Lesson 4: Global Communciations
    Lesson 5: Culture in the Workplace
    Lesson 6: Culture in Society
    Lesson 7: Culture Shock
    Lesson 8: Adapting to Your New Culture