Cross-Cultural Training
By Tracy BowensLesson 3: Introduction to Basic Cultural Differences
Answers to Lesson 3 Exercises
1) Low-context(Individualistic) vs High-context (Collective) Values
Low-Context (Individualistic)
High-Context (Collective)
2)Where do you think these cultures fall on the contextual chart?
Japanese, British, German, Spanish, Latin American, Italian, French, North American (U.S.), Scandinavian, Arabian
You may find the answer in "International Marketing" p. 117 (in my edition)
3.Where do you think the following countries fall on Hofstede’s Uncertainty Avoidance vs. Power Distance Chart?
Germany, Brazil, Great Britain, Hong Kong, USA, Arab countries, Netherlands, France, Mexico, West Africa, Japan, Indonesia
You may find the answer in "Global Marketing Management" p. 99 (in my edition)
4.Where do you think the following countries fall on Hofstede’s Masculinity vs. Individualsim Chart?
Germany, Brazil, Great Britain, Hong Kong, USA, Arab countries, Netherlands, France, Mexico, West Africa, Japan, Indonesia
You may find the answer in "Global Marketing Management" p. 100 (in my edition)