Growing Small Businesses

By Bert Markgraf

Lesson 1: Finding your target markets

Bibliography

1. Title: Growing Your Business Online: Small-Business Strategies for Working the World Wide Web; Author: Phaedra Hise; Publisher: Henry Holt & Company, Incorporated; ISBN: 0805047387

2. Title: How to Get Big Business Exposure on a Small Business Budget: Proven, Practical Strategies for Increased Growth and Profits; Author: Naomi W. Finkel; Publisher: Xlibris Corporation; ISBN: 0738847453

3. Title: Navigating the Marketplace: Growth Strategies for Your Business; Author: Wayne Lovern, Anna Lovern; Publisher: PSI Research; ISBN: 1555714587

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Lessons

Introduction
Lesson 1: Finding your target markets
• Introduction
• Who needs what you produce?
• Who wants to buy and can afford it?
• Put your potential market in groups
• Which groups can you access easily?
• Bibliography
Lesson 2: Positioning your product or service
Lesson 3: Getting new business
Lesson 4: Networking as a marketing tool