Growing Small Businesses

Lesson 4: Networking as a marketing tool

Bibliography

1. Title: Sidetracked Home Executives: From Pigpen to Paradise; Author: Pam Young, Peggy Jones; Publisher: Warner Books, Incorporated; ISBN: 0446377651

2. Title: Project Management: Planning and Control Techniques; Author: Rory Burke; Publisher: Wiley, John & Sons, Incorporated; ISBN: 047198762X

3. Title: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do about It; Author: Michael E. Gerber; Publisher: Harper Business; ISBN: 0887307280

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Lessons

Introduction

Lesson 1: Finding your target markets

Lesson 2: Positioning your product or service

Lesson 3: Getting new business

Lesson 4: Networking as a marketing tool

• Introduction

• Become aware of your own network

• Use existing networks for new business

• Join new networks

• Working with networks

• Create your own new network

• Bibliography