Meredith Corp. experiment at Saginaw WNEM may tempt other television stations to raid the obituary publishing business, threatening another newspaper revenue source.

Oct 26, 2009 – Carroll Trosclair

Whether writing direct response or general advertisement, copywriters can follow certain guidelines including style, length of ad copy and overcoming barriers to sale.

Sep 24, 2009 – Anita Saran

Whether short or long, ad writers can make headlines interesting with these copywriting tips.

Sep 23, 2009 – Anita Saran

Copywriting tips on how to write headlines that grab attention and persuade. Copywriters can do this by using surprise, testimonials and long headlines

Sep 22, 2009 – Anita Saran

Although funny direct mail advertising is difficult to write, if accomplished, it can evoke an emotional response - the goal of all advertising.

Sep 21, 2009 – Anita Saran

Sending out post cards, fliers and other mailings is an effective way to target a marketing audience and address lists for mailings can be created from free databases.

Sep 17, 2009 – Robin Lewis

Sometimes brand names lend themselves to great copy. The writer can be as wacky and unconventional as he likes, provided he's selling the brand.

Sep 12, 2009 – Anita Saran

David Ogilvy's Roll Royce advertisement shows copywriters that the best ideas are often found in the product itself. Find out why this ad made advertising history.

Sep 7, 2009 – Anita Saran

This article uses the example of a direct mail letter to explain how this most measurable form of advertising (David Ogilvy's "first love") should be written.

Aug 27, 2009 – Anita Saran

Knowing how to use direct mail properly can dramatically improve sales for a business.

Aug 19, 2009 – Tiffany Brunskole

ProPublica sees declining advertising as a threat to traditional journalism and hires writers to do investigative reporting. Can it sustain itself?

Nov 26, 2008 – Carroll Trosclair

Disasters challenge organizations to develop new ad messages and methods of communicating with both old and brand new audiences. Here are some ways they do it.

Sep 14, 2008 – Carroll Trosclair

It is too early to declare the death of newspapers, but recent advertising and circulation losses leave them few options for survival. Here's one of them.

Jul 13, 2008 – Carroll Trosclair

Advertising in newspapers and magazines can be hugely expensive but isn't always justified by the results. This article shows you how to get the most out of the media.

Jun 15, 2008 – Jack Roberts

Were the losses due to the softening of the American economy or were they brought on by permanent switches to online and digital advertising media?

May 1, 2008 – Carroll Trosclair

Absolut Vodka produced a Spanish ad which many anti-illegal immigration activists saw as encouraging the repatriation of the southwest US back to Mexico.

Apr 17, 2008 – Robert O'Connor

Newspaper publishers hope to increase revenue by acquiring new media and by rebranding newspapers as consumer-friendly opt-in media in an opt-out ad world.

Dec 31, 2007 – Carroll Trosclair