Page: 3
Using Celebrities in Radio Commercials
The cult of the celebrity can be used to an advertiser's great advantage. Conversely it can be a complete and costly disaster. Here are some tips to veer towards success.
Dec 22, 2009
–
Dan McCurdy
How to Win Radio Advertising Awards
Recognition from peers and the votes of experienced professionals in the industry is a boost to anyone's profile and confidence, and awards are one way to do just that.
Oct 24, 2009
–
Dan McCurdy
Understanding the Creative Brief
The starting point for most commercial creative work is the brief, interpreting exactly what's required demands imagination and many say is an art form in itself.
Oct 10, 2009
–
Dan McCurdy
2009 CMA Awards Announce Broadcast Finalists
The 2009 Country Music Association Awards, aside from celebrating the genre's top entertainers and musicians, will also honor the country-radio industry's broadcasters.
Sep 14, 2009
–
Lisa L. Rollins
How to Find a Career Working in Radio
Radio for its enthusiasts can often become a passion. What's the most effective way to pursue this passion and make a living from it?
Jul 13, 2009
–
Dan McCurdy
How to Get a Job in Radio
Finding the right job is never easy, and finding the right openings in the radio industry can be notoriously difficult. A little knowledge of where to look can often help
Jul 13, 2009
–
Dan McCurdy
Understanding Radio Programming Terminology
Working in any radio station environment at the start of a career can be confusing enough, without having to learn a new way of talking. Here are some basic words.
Jun 25, 2009
–
Dan McCurdy
Understanding Basic Radio Jargon
Every industry and every profession tends to have its own peculiar terminology. This is a short guide to the most often heard shortened words and phrases inside radio.
Jun 24, 2009
–
Dan McCurdy
Using Radio to Fight Poverty
The relatively affluent western world views radio more as an entertainment medium. For parts of the developing world it's a lifeline.
Jun 19, 2009
–
Dan McCurdy
Under Milk Wood is Great Radio Scriptwriting
From initial scripting to finished audio production may have taken over eight years, but judged as a piece of the masterful use of radio there are few better scripts.
Jun 15, 2009
–
Dan McCurdy
How to Listen to Radio Broadcasts
Modern technology means radio broadcasting in common with other mediums is constantly evolving. Today there are more ways than ever to listen to radio.
Jun 1, 2009
–
Dan McCurdy
Understanding the Types of Radio Broadcasting.
There are thousands of radio stations in hundreds of countries throughout the world, and the choice for today's listener is seemingly endless.
May 26, 2009
–
Dan McCurdy
Why Should a Business Advertise on Radio?
Radio Advertising has similar characteristics to other forms of advertising on other media but it also has many unique qualities. Understand the differences.
May 26, 2009
–
Dan McCurdy
How to Make Radio Work for a Business
There are thousands of radio stations in hundreds of countries throughout the world. How can a company be sure it's spending its advertising money on the right one?
May 26, 2009
–
Dan McCurdy
Paul Harvey...Good Bye
Behind the microphone for seven decades, Paul Harvey spanning several generations. His outright success as a radio personality since 1933 made him an icon.
Feb 28, 2009
–
John Shults
National Public Radio (NPR) Announces Layoffs
For the first time in its 25 year history, National Public Radio (NPR) announced on December 10, 2008, that it would layoff part of its workforce.
Dec 11, 2008
–
Martha R. Gore
Contemporary Hit Radio History
Contemporary Hit Radio, or CHR, focuses on playing new hit songs and a limited play list. In recent years, heavily researched mass appeal oldies have joined the mix.
Sep 2, 2008
–
John Ford
