Three types of TV ads take TV commercial production from a simple announcement to effective advertising that produces results. Use promotion marketing like the pros.

Apr 23, 2008 – Scott Walker

How to buy TV advertising that boosts the marketing process and turns an advertising cost into an efficient customer marketing tool. Tips and tricks of the trade.

Apr 14, 2008 – Scott Walker

Knowing television advertising lingo enables an objective analysis of advertising sales proposals. Here's a guide to basic terms for effective advertising on TV.

Apr 2, 2008 – Scott Walker

A TV ad schedule can boost a small business with a good return on investment. Break-even analysis, creating an offer, and the right ad schedule are important basics.

Mar 18, 2008 – Scott Walker

With Presidential and Congressional campaigns coming up, American viewers may sometimes envy Britain's broadcast ban on political commercials.

Mar 18, 2008 – Carroll Trosclair

Dwight Eisenhower television commercials established guidelines for decades of campaign advertising. First Adlai Stevenson spots illustrated what not to do.

Feb 12, 2008 – Carroll Trosclair

Critics call product placement stealth and subliminal advertising, but Tivo, reality shows and Ben Silverman are helping it to grow by millions of dollars per year.

Jan 29, 2008 – Carroll Trosclair

Millions of viewers are using their DVRs to fast-forward through commercials, so the industry is seeking ways to enhance and monitor its advertising.

Dec 2, 2007 – Carroll Trosclair

Advertisers are being told to quit featuring perfect women in their commercials because normal women resent the perfect mother and housewife.

Nov 3, 2007 – Carroll Trosclair